Manufacturer | Sureflap Ltd |
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Place of Business | Clearwater, Florida 33762,US |
Item model number | 394540 |
Product Dimensions | 35.05 x 26.92 x 25.91 cm; 1.46 kg |
ASIN | B07RHZHHGN |

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Sure Petcare SureFeed Microchip Pet Feeder Connect - Selective Pet Feeder - Great for Pets on Prescription or Weight Management Diets - Integrated Scales - Data Pushed to Smartphone
Purchase options and add-ons
Material | Polyethylene Terephthalate |
Target species | Cat |
Brand | SureFlap |
Recommended uses for product | Multiple Pets |
Special feature | Wet |
About this item
- Connects to the Sure Petcare app (requires Hub, Hub sold separately)
- Monitor how much, how often and when your pet eats
- Accurately weigh your pet's food using the integrated scales
- Notice changes in your pet's feeding which could indicate illness
- Microchip operated - stops pets stealing each others' food (Uses pet's ID microchip or RFID Collar tag available from Sure Petcare) Closing speed can be adjusted via the free smartphone app.
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Product details
- Batteries : 4 C batteries required.
- Is discontinued by manufacturer : No
- Product Dimensions : 35.05 x 26.92 x 25.91 cm; 1.46 kg
- Date First Available : June 5 2019
- Manufacturer : Sureflap Ltd
- Place of Business : Clearwater, Florida 33762,US
- ASIN : B07RHZHHGN
- Item model number : 394540
- Best Sellers Rank: #7,767 in Pet Supplies (See Top 100 in Pet Supplies)
- #28 in Dog Automatic Feeders
- Customer Reviews:
Product information
Technical Details
Additional Information
Best Sellers Rank | #7,767 in Pet Supplies (See Top 100 in Pet Supplies) #28 in Dog Automatic Feeders |
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Sure Petcare SureFeed Microchip Pet Feeder Connect - Selective Pet Feeder - Great for Pets on Prescription or Weight Management Diets - Integrated Scales - Data Pushed to Smartphone
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Product description
The surefeed microchip pet feeder connect lets you keep track of your pet's feeding habits and enables you to serve accurate portions every time you fill their bowl. The feeder connects to the Sure Petcare app via the hub (sold separately). you set the portion size within the app and then when you fill your pet's bowl, LEDs guide you to the correct portion weight within 1 g of accuracy. Use the app to view when your pet was last fed to prevent double-feeding in busy households and view your pet's feeding habits over time. Notifications inform you how much your pet eats at each visit to the bowl, whether they have eaten wet or dry food (when using the two half bowls) and when the bowl is topped up. The microchip pet feeder connect only opens for a registered pet's veterinary implanted microchip or RFID collar Tag to prevent pets stealing each others' Food. One collar Tag is supplied with the product. It requires four C cell batteries which last around six months with normal use. Batteries are not included. Set Contains: 1 x SureFeed Microchip Pet Feeder Connect 1 x grey single bowl 2 x grey half bowls 1 x grey mat 1 x user manual 1 x RFID collar tag
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This Item ![]() Sure Petcare SureFeed Microchip Pet Feeder Connect - Selective Pet Feeder - Great for Pets on Prescription or Weight Management Diets - Integrated Scales - Data Pushed to Smartphone | Recommendations | |||||
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Price | $290.00$290.00 | $167.99$167.99 | $199.99$199.99 | $25.50$25.50 | $26.59$26.59 | $260.00$260.00 |
Delivery | Get it by Wednesday, Apr 23 | FREE Delivery | Get it by Wednesday, Apr 23 | Get it by Wednesday, Apr 23 | — | Get it by Wednesday, Apr 23 |
Customer ratings | ||||||
Sold by | Sure Petcare Canada | KPmall | YCZMA | Sure Petcare Canada | Amazon.ca | Sure Petcare Canada |
target species | Cat | Cat | Cat | Cat | Dog, Cat | Cat |
size | Size: Pack of 1 | 1 pack | 3L | 2 Count (Pack of 1) | 1 Count (Pack of 1) | M (Pack of 1) |
material | Polyethylene Terephthalate | Plastic | Acrylonitrile Butadiene Styrene, PC, Silica gel, Stainless Steel, TPE | Plastic | Plastic | Plastic |
style | Connect Version | modern | Wi-Fi | Classic | Modern, functional | Standard Version |
operation mode | Manual | Automatic | Automatic | Manual | Manual | Electronic |
weight | 1.46 kilograms | — | — | 0.08 kilograms | 0.53 grams | 1.49 kilograms |
Customer reviews
Customers say
Customers find the pet feeder easy to set up and use. It's convenient for cats with special dietary needs, portion control, and gluttonous cats. They also appreciate how simple it is to clean. However, some customers feel the price is too high and lacks features expected at that price. There are mixed opinions on the size.
AI-generated from the text of customer reviews
Customers like the pet feeder's functionality. They say it works well, the app works well, and the product idea is superb. However, some customers feel the feeder was released before kinks were worked out, and while it's worth the money when it works, they feel robbed.
"i bought these because my cats were eating each others food, and they’ve worked great...." Read more
"...These products aren't cheap, and while when they work are worth the money, I feel quite robbed...." Read more
"Great feeder. When using be patient and spend the time with the training mode it takes time." Read more
"...So far it works fine, and has kept the pug and other cats out. It closes fairly quickly when kitty steps back...." Read more
Customers find the pet feeder easy to set up and use. They say it pairs well and cats get used to them right away.
"...it was really easy to set up, but it took my cats some time to figure out how to use them...." Read more
"...They are really well made, the feeders are easy to set-up (press the sync button, hold the cat within the sensors and voilà) and they are very..." Read more
"...house have different problems that make them difficult and / or frustrating to use...." Read more
"...] So far so good, it was a fairly straightforward introduction to our kitty. Things you need to know prior to purchase:..." Read more
Customers like the cat health. They say it's easy to use, convenient for cats with special dietary needs, and great for their elderly cats. It's essential for some pet owners, perfect if you have one greedy cat, and easy to train the cat to feed from it. Great for multi-cat households, highly recommend for multi-pet feeding, and the cats get used to them right away.
"...Only one cat can fit his head in at a time. Much better for portion control and gluttonous cats." Read more
"...already have one unconnected, work perfectly, i have a good control over wich cat can use it, and wich cannot...." Read more
"...Pair super easily and the cats got used to them right away. Definitely recommend !" Read more
"This has been great for my elderly cat to make sure she has food to eat when she’s hungry..." Read more
Customers find the pet feeder easy to clean. They mention it's simple to set up and use, with a bottom that opens up for easy cleaning.
"...the bowls come out of the feeder easily and the bottom opens up for easy cleaning...." Read more
"...It’s been sooo great! The dishes are easy to clean and the built in scale makes my life so easy, I just fill till it says to stop...." Read more
"I like that the bowls are easy to clean. The single bowl is wide enough for my cat’s whiskers not to be irritated while he eats...." Read more
"Great product! Easy to set up and use, easy to clean. Well built good quality (doesn’t feel at all cheap)...." Read more
Customers have mixed opinions about the pet feeder's size. Some find it helps ensure proper portion sizes and eliminate food thieving. They like the single bowl because it's wide, so their cat's whiskers aren't irritated. Others say it's much larger than expected and the width will require adjustment. The bowls are a bit small, and some customers report issues with the built-in scale, causing inaccurate measurements when the cats feed.
"...The only downside to this feeder is that the bowls are a bit small. They JUST fit the amount of food I feed my cat...." Read more
"...i like the single bowl because it is wide, so my cat’s whiskers aren’t irritated while she’s eating...." Read more
"...-it is much larger than I realized and the width of it will require me to adjust the feeding space for my pets" Read more
"...One works fine and the other the scale is defective...." Read more
Customers are unhappy with the pet feeder's value for money. They say it's expensive and requires a $100 hub to work properly.
"...overall it is a bit expensive, but it’s the only product i’ve found that’s been able to keep the cats from eating the wrong food." Read more
"...These are expensive products. Before you buy, consider if you're willing to risk flushing $300 down the drain if it doesn't work." Read more
"...Yes the price-point is a little high, but it's so SO well-worth it." Read more
"...It’s a very expensive feeder for what it is. I wish it had stainless steel bowls to swap out to...." Read more
Customers are unhappy with the pet feeder's door closure. They mention it closes slowly and the only way to adjust the speed is through the app. Some say one of them won't close, the door closes very slowly, and once the thief cat is eating the door won't close 1-2 seconds, and the other cat can't get in.
"...One was broken during shipping and as a result does not open and close...." Read more
"...a second animal to stick their head in and start eating - and the lid won't close if an animal is eating out of it)..." Read more
"...I'm not sure why but it seems like the lid to open and close keeps getting stuck. Nothing on the track and I have replaced the batteries...." Read more
"The door closes very slowly and the only way to adjust the speed is through the app and the app doesn’t connect to it unless you have the hub...." Read more
Customers are dissatisfied with the pet feeder's build quality. They say it broke after less than a month, the parts are weak, and it doesn't seem reliable. The cardboard addition was also seen as fragile by customers.
"...there’s more pieces and parts that will break and need to be cleaned 3) it requires an app and the hub to do any of the added features...." Read more
"...Literally don't know what should I expect for this feeder. Its just doesn't seem reliable." Read more
"...They are really well made, the feeders are easy to set-up (press the sync button, hold the cat within the sensors and voilà) and they are very..." Read more
"...After we added the cardboard our cats just tore this thing (not the cardboard!) into pieces to get to food (the parts are that weak!)..." Read more
Reviews with images

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Top reviews from Canada
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- Reviewed in Canada on January 7, 2021Style: Connect VersionVerified Purchasei bought these because my cats were eating each others food, and they’ve worked great. it was really easy to set up, but it took my cats some time to figure out how to use them.
i like the single bowl because it is wide, so my cat’s whiskers aren’t irritated while she’s eating. the dual bowls are good for feeding one of my cats treats too, because other one can’t have them. the bowls come out of the feeder easily and the bottom opens up for easy cleaning.
the lights at the front detect the amount of food you put in, and they light up green to show if it is the right portion size based on what i set up on the app. it’s a great feature for keeping track of portions for my cat who is on a specific diet. the app also sends notifications when the cats eat to tell you the amount of food they had.
overall it is a bit expensive, but it’s the only product i’ve found that’s been able to keep the cats from eating the wrong food.
i bought these because my cats were eating each others food, and they’ve worked great. it was really easy to set up, but it took my cats some time to figure out how to use them.
i like the single bowl because it is wide, so my cat’s whiskers aren’t irritated while she’s eating. the dual bowls are good for feeding one of my cats treats too, because other one can’t have them. the bowls come out of the feeder easily and the bottom opens up for easy cleaning.
the lights at the front detect the amount of food you put in, and they light up green to show if it is the right portion size based on what i set up on the app. it’s a great feature for keeping track of portions for my cat who is on a specific diet. the app also sends notifications when the cats eat to tell you the amount of food they had.
overall it is a bit expensive, but it’s the only product i’ve found that’s been able to keep the cats from eating the wrong food.
Images in this review
- Reviewed in Canada on October 28, 2023Style: Connect VersionVerified PurchaseI purchased two Surefeed feeders in February/ March 2023 as one of my two cats has food allergies. One was broken during shipping and as a result does not open and close. I contacted Surefeed immediately, was asked to send a video of the issue and was told they would send me a replacement free of charge as the unit could not be fixed.
This was when things started to go downhill. After waiting for a month and never receiving a replacement, I reached out to inquire it's whereabouts. Surefeed let me know it was currently out of stock and could not be shipped but they would prioritize getting me a new model when it became available.
Months passed, I saw them come back in stock on Amazon, Chewy, etc. I contacted Surefeed to inquire whether they could ship a new one now and once again they claimed they were shipping one. I was suspicious after the last time and asked for a shipping number or some kind of proof if had been sent. I was told that actually it was out of stock again (despite still being available elsewhere) and it had no been shipped.
Today I am still without a second feeder and am incredibly frustrated and disappointed with how I've been treated by Surefeed. I've asked for a refund several times if a replacement can't be provided and have been ignored. These products aren't cheap, and while when they work are worth the money, I feel quite robbed.
TLDR - If there is an issue with the feeder, Surefeed will give you the run around and do everything in their power to not help you despite assuring you they will. These are expensive products. Before you buy, consider if you're willing to risk flushing $300 down the drain if it doesn't work.
- Reviewed in Canada on January 7, 2025Style: Connect VersionVerified PurchaseIf you have multiple pets these are a must have. I’ve had two of them for multiple years now and it prevents the little dweebs from being food thieves. I did buy a couple of dishwasher safe dishes that other people recommended in the reviews
- Reviewed in Canada on March 12, 2025Style: Connect VersionVerified PurchaseGreat feeder. When using be patient and spend the time with the training mode it takes time.
- Reviewed in Canada on December 18, 2024Style: Connect VersionVerified PurchaseI absolutely love this product. I have two cats with different dietary needs. One grazes bit by bit during the day and the other is an absolute food goblin! I bougth two SureFeed PetFeeders and it's just simplified feeding time so much.
They are really well made, the feeders are easy to set-up (press the sync button, hold the cat within the sensors and voilà) and they are very responsive.
Yes the price-point is a little high, but it's so SO well-worth it.
- Reviewed in Canada on January 24, 2025Style: Connect VersionVerified PurchaseThe media could not be loaded.
Things you need to know prior to purchase:
If you are looking to take advantage of all the features then you MUST buy the hub (cat head) as an extra. So really you’re looking at approx 405$ plus taxes.
You also have to purchase batteries because it does not work with AC adapter.
The bowls that come with it are plastic and can’t go in the dishwasher.
Stainless steel bowls are not an option, so you need to ensure you are constantly washing them. You probably would need a second set sold separately, so add that to the cost as well.
I find it very quiet which is a good thing because our kitty wasn’t overly afraid - she is somewhat suspicious of the whole thing, but is still managing to open it on her own.
It only comes with one tag if your cat isn’t microchipped, so if you don’t have a collar you’ll need that as well. Or if you have multiple cats using it you’d need to buy more separately.
It’s a very expensive feeder for what it is. I wish it had stainless steel bowls to swap out to.
Oh it also doesn’t mention that the ‘cat head’ needs to be placed within 10 meters of your feeder which can limit where you place it because the hub can only be hardwired to the router.
I think if you’re willing spend over half a grand on a cat bowl for their health- then this is the bowl for you.
So far it works fine, and has kept the pug and other cats out. It closes fairly quickly when kitty steps back.
I’ll update this review should it stop working.
I’m currently shaking my head wondering why exactly am I paying so much for a cat bowl for my fat kitty.
It’s scoring less due to cost.
- Reviewed in Canada on May 15, 2020Style: Connect VersionVerified PurchaseI've been wanting this feeder for my cat for so long. He eats mature cat food, while my other 2 cats eat regular cat food. I don't have an issue with him eating the other cats food, but the other cats want to eat his food. Before this feeder, I had to keep his food tucked away and put it down every so often for him, or wait for him to meow at me. He's a grazer, so I love seeing how much he eats and at what times. I bought the hub at the same time so I could use the app. The only downside to this feeder is that the bowls are a bit small. They JUST fit the amount of food I feed my cat. I've also fumbled with the bowls while trying to call my cat over and the feeder thought I filled it with more food, and then that my cat ate a large quantity of food. I wish you could edit the feedings/refills on the app.
Top reviews from other countries
- John D.Reviewed in the United Arab Emirates on August 12, 2020
5.0 out of 5 stars Very long delivery time, but works great!
Style: Connect VersionVerified PurchaseI bought two of these, one for my 11 year old cat that suddenly stopped eating the dry food we keep out, and he became anorexic. He lost 5 pounds which needed to be gained back as quickly as possible for his survival. Coincidentally our other cat become obese. For Cat 1, we need to feed him a high protein wet food diet so that he gains weight, and for Cat 2 we switched to a dry food with fiber so she can lose weight.
We needed a way to ensure that the skinny cat only eats the food to fatten him up, and the fat one only eats the diet food. The Sure Feeder works great for that! Each cat eats only what they are supposed to, and both feeders work flawlessly. FYI I have not experienced the problem that others have mentioned regarding one of the cats sneaking behind and eating the other's food - but YMMV.
I had one opportunity to call their customer support in the UK (I am based in Dubai), and they were fantastic. One of the feeders had a glitch with a red light blinking and no action, and it was fixed with a simple reboot. But the personal service I received was really terrific.
Overall I - and my two cats - have had nothing but positive experiences. If you are in a situation similar to mine, I recommend that you give this a try.
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Kunde xyReviewed in Germany on December 9, 2024
5.0 out of 5 stars Funktioniert top
Style: Connect VersionVerified PurchaseNur die Plastiknäpfe verträgt meine Katze nicht. Sie hat sehr schlimme Akne am Kinn bekommen. Wir haben dann unsere eigenen Keramiknäpfe hinein gestellt und das funktioniert auch.
- JJones7Reviewed in the United States on October 22, 2021
5.0 out of 5 stars BEST PET PRODUCT
Style: Connect VersionVerified PurchaseI am so beyond thrilled with this product. It’s definitely pricey, but totally worth every penny. You do have to separately buy a lot of the parts, like the home device so you can monitor your cars food intake through WiFi and Bluetooth. Easy to clean, travel, and use! I have it connected to my cats microchip and it works very well. Training mode is extremely helpful when introducing it to your cat, my siamese adjusted/finished training after two days. I bought it because my moms cat and dog will eat my cats food when I bring him home. It’s a wonderful product because it helps my cat feel confident to eat and that no one is gonna take his food. It truly only works for him and the other animals can’t access his food!
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FlorReviewed in Spain on December 28, 2024
5.0 out of 5 stars Buena compra
Style: Connect VersionVerified PurchaseMuy práctica. Tengo 3 gatos de distintas edades y distintas necesidades dietéticas. Fue la mejor compra para poder poner a cada cual lo suyo sin que los otros coman lo que no deben.
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Sonia RosatiReviewed in Italy on April 17, 2024
5.0 out of 5 stars Perfetto 🤗
Style: Connect VersionVerified PurchaseProprio quello che mi serviva, così che il mio gatto possa mangiare quando vuole senza che i miei cani ripuliscono la ciotola.....